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Search Generative Experience (SGE): Generative AI in Search By Google

Search Generative Experience (SGE): Generative AI in Search By Google

Generative AI is revolutionizing the way we search for information online, and Google Labs is at the forefront of this innovation with their experiment called Search Generative Experience (SGE). Imagine typing in a search query and, instead of sifting through a heap of results, you’re greeted by a concise, AI-generated summary that synthesizes information from multiple sources. SGE goes beyond providing search results; it serves up a tailor-made summary aimed at satisfying your specific query.

And that’s not all. SGE offers actionable next steps to deepen your understanding of the topic. It might prompt you to ask a follow-up question or even suggest a more specific query to explore, like “How to take professional photos on a hiking trip?”

Search Generative Experience (SGE): Generative AI in Search By Google
Search Generative Experience (SGE): Generative AI in Search By Google

This transformative search experience isn’t limited to just text. Generative AI is versatile enough to analyze and synthesize a variety of inputs, be it text, images, audio, animations, or 3D models, to create highly relevant and high-quality content. Imagine searching for a cooking recipe and getting a brief video tutorial as a result, all orchestrated by AI!

In the evolving battle for AI supremacy, Microsoft and Google are pulling out all the stops. While Microsoft has been flexing its muscles with a generative AI-powered Bing search engine for some time now, Google is hot on its heels, currently in the testing phase for its own SGE offering.

Microsoft is clearly angling for a bigger slice of the lucrative search market. Earlier this year, the tech giant stated that even a 1% uptick in search market share could translate to a cool $2 billion. It’s clear they’re not just tinkering around; they’re implementing generative AI features across the board, from consumer apps to enterprise-level software like Microsoft 365.

Search Generative Experience (SGE): Generative AI in Search By Google
Search Generative Experience (SGE): Generative AI in Search By Google

But Google isn’t sitting idle. They’ve recently thrown their hat into the ring with Duet AI, which is integrated into their Workspace and Cloud services. And to heat things up, they’ve priced it at $30 per user per month—exactly the same rate as Microsoft’s Microsoft 365 Copilot.

It’s shaping up to be quite the showdown between these two tech behemoths, each vying to be the kingpin of AI technology.

Also Read: Use of AI in Space Technology, Present and Future

shashi shekhar

Completed my PGDM from IMS Ghaziabad, specialized in (Marketing and H.R) "I truly believe that continuous learning is key to success because of which I keep on adding to my skills and knowledge."

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