Superheroes have been an integral part of pop culture for decades, captivating audiences with their heroic actions and larger-than-life personalities. As superheroes have gained popularity, companies have recognized the value of partnering with them to endorse their products, leading to a long-standing tradition of superheroes endorsing a variety of consumable products. From soft drinks and fast food to cars and sports equipment, superheroes have been featured in numerous advertisements over the years. In this article, we’ll explore the top 7 consumable products endorsed by comics superheroes and take a closer look at how these partnerships have evolved over time.
Top 7 Consumable Products Endorsed by Comics Superheroes
Snickers – Superman
When reading “Action Comics #959,” you may have been confused by a moment when Batman appeared to help Superman battle Doomsday. In a bizarre turn of events, Batman seemingly shoves a Snickers chocolate bar in the creature’s face, which appears to calm the beast. However, it was not actually part of the story, but rather a clever advertisement by Snickers that was placed in a way that made it seem like part of the comic. This example shows how advertisers can use unconventional and creative tactics to promote their products and grab consumers’ attention, even in unexpected places like comic books.
Coca-Cola – Hulk and Ant man
The Hulk has been featured in several Coca-Cola commercials over the years, but one of the most memorable was an ad that aired during Super Bowl XLV in 2011. In the commercial, the Hulk is seen rampaging through a city, causing destruction wherever he goes. But when he spots a young man offering him a cold can of Coca-Cola, the Hulk’s demeanor changes. He gratefully accepts the drink and, after taking a refreshing sip, transforms back into his human alter ego, Bruce Banner. The ad highlights Coca-Cola’s ability to bring people together and even calm the savage beast, making it a memorable and entertaining commercial for fans of both the Hulk and the soft drink.
Heineken – Ant-Man
Ant-Man, a Marvel superhero, was featured in a Heineken commercial that aired during Super Bowl 50 in 2016. In the ad, actor Paul Rudd, who plays Ant-Man in the Marvel Cinematic Universe, is at a party where he spots a Heineken beer in a fridge across the room. He decides to use his powers to shrink down to a miniature size and navigate his way to the beer, avoiding various obstacles along the way. When he finally reaches the fridge and retrieves the Heineken, he returns to his normal size and joins the party. The ad effectively uses humor and Ant-Man’s unique abilities to promote Heineken as a refreshing and enjoyable beer, making it a memorable commercial for viewers.
Twinkies – Spider-Man
Spider-Man has also been featured in commercials promoting the iconic snack cake brand, Twinkies. In a memorable ad from the 1970s, Spider-Man is shown swinging through the city when he suddenly spots a delivery truck filled with Twinkies. He quickly swoops down to the street and uses his web-slinging abilities to hitch a ride on the truck, determined to get his hands on the delicious snack cakes. The ad effectively uses Spider-Man’s popularity and superhero abilities to promote Twinkies as a fun and irresistible snack, appealing to both children and adults alike. The commercial is still remembered today as a classic example of superhero endorsements in advertising.
Subway – Justice League
The Subway Presents: Justice League #1 is a comic book section embedded in some DC comics, marked as an “Advertisement Section” to differentiate it from the regular comics pages. Jeff Lester, in his review of Flashpoint: Legion of Doom #1 for The Savage Critics, compared it to the Hostess cupcake ads from the ’70s, but with the Subway ad being longer and more nuanced. Unlike the Hostess ads, the Subway ad is pages long, conveying the message that Subway’s food products are awesome in specific ways, such as being delicious, healthy, and energizing. It also features “Famous Fans,” professional athletes who are apparently fans of Subway, with the relationship being that Subway is their “Official Training Restaurant.” Despite being bonus content, the Subway ad/comic is not groundbreaking, but it does effectively promote Subway’s food products.
Hostess fruit cake – Daredevil
In the 1970s, Hostess produced a series of comic book ads featuring Marvel and DC superheroes promoting their fruit pies. One of the most memorable ads was the one featuring Daredevil, the blind superhero from Hell’s Kitchen. In the ad, Daredevil battles a group of criminals who are trying to steal a truck full of Hostess fruit pies. The hero uses his acrobatic skills and his billy clubs to take down the bad guys and save the day, all while proclaiming the deliciousness of Hostess fruit pies. The ad was only one page long but it became a classic example of the quirky and fun marketing campaigns of the era.
Bodytech Whey Protein – DC Superheroes
In the Bodytech Whey Protein ad by DC Superheroes, the characters Batman and Cyborg are depicted as endorsing the protein supplement. The ad, which appears in the pages of various DC comics, features the heroes in action poses and highlights the benefits of the product, such as muscle growth and recovery. The ad is presented in a full-page format, with a tagline that reads “The best never rest.” The use of popular comic book characters is a common marketing strategy to appeal to fans and increase product recognition. The ad also showcases the growing trend of using superheroes and fitness supplements to promote a healthy lifestyle.