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7 C's Of Effective Communication

7 C’s Of Effective Communication

You must use specific communication concepts while creating powerful written or verbal communications. These guidelines offer guidance for selecting presentation style and content that are tailored to the message’s purpose and target audience. These guidelines don’t just apply to sentences; they also apply to all kinds of written and spoken communication, from simple utterances and sentences to lengthy publications or presentations. Due to their shared concern for the audience, whether they are listeners or readers, the principles do overlap to some level. The seven most important characteristics of good communication are the seven C’s. There are 7 C’s of effective communication which are applicable to both written as well as oral communication. These are as follows:


When all necessary information has been supplied by the sender after the sender has studied the recipient’s attitude and made sure no essential information is omitted during communication, it is referred to as a communication between the sender and recipient. The sender should be in a position to satisfy the recipient by responding to pertinent questions on the clarification of the information provided. This will lead to efficient communication and accurate information. The communication won’t be effective if that happens.

Answering questions is another aspect of a message being complete. Try to hold a brief Q&A session after pitching or presenting to a prospective client or your team. To get a better understanding of the wider picture, your audience might want to ask you questions. Your responsibility as a skilled business communicator is to provide the audience with accurate information and respond to any pertinent questions. They are able to get all the necessary knowledge as a result, which encourages them to decide more wisely about performing the required action.


It entails using concise language to go right to the point. The usage of precise information in few sentences will be regarded as a concise technique of communicating during contact. Where recipients are more concerned with time than communication, it is more successful. Therefore, providing helpful information would be greatly considered as good communication, and the audience’s reaction would also be favourable. First, instead of wasting words on unnecessary details, attempt to get to the point of your message quickly. When composing outreach emails, for instance, you should advocate for summarizing your point briefly.

Due to the fact that you are not using a lot of their time, this keeps the recipient from becoming bored or irritated. Instead, if your message is succinct and well-written, their reaction is more likely to be favourable. In formal communication, it’s important to pay close attention to how succinct and short the message is. Since conciseness is one of the fundamentals of formal communication., additionally, it is a necessary component and prerequisite for good communication. Due to the time it saves, it is always beneficial for both the sender and the recipient. Short messages make it easier to understand what is being said.

7 C's Of Effective Communication
7 C’s Of Effective Communication


It refers to a communication that respects the recipient’s mental perception and awareness while yet putting the recipient’s advantage first. The message emphasizes the recipients’ wants, ideas, and requirements in a favourable manner. For instance, when political leaders connect with the public, they primarily discuss the wants and issues of the populace, which have an immediate and emotional impact on the group of people they are trying to reach.

In fact, this can make an ineffective communication effective. It is a considerate action. The sender should consider the audience’s perspective when communicating. The sender must comprehend the receivers’ thoughts and sentiments. It demonstrates the need to take the audience into account when communicating. To preserve consideration in your communication, keep the following in mind:

  • Make it clear that you care about the audience.
  • Understand their feelings, difficulties, and needs.
  • Make sure the language in your message is appropriate for the audience.
  • Do not attempt to undermine their self-respect or feelings.
  • Try crafting a message that your audience can identify with, taking into account their histories, age ranges, lifestyles, and other factors.


Concreteness describes the particulars in which contact is carried out precisely or by using statistics. In contrast to broad speeches, this has a stronger impact on the audience. When compared to other brands of the same type, for instance, stressing an automobile’s performance in terms of speed, economy, and aesthetics will be more effective than generalizing the product. Being specific and explicit in communicating is preferred to being vague and generic. Confidence is bolstered by specificity. Concrete messages include the following elements:

  • It is backed up with precise numbers and data.
  • It uses straightforward language that enhances the reputation.
  • Concise messages are not interpreted incorrectly.
  • One should be very explicit when speaking. A crucial component of good communication is concreteness.
  • Instead of being general, it’s important to be clear and precise. In oral communication, one cannot use charts and tables to make a point specific, but one can make a point with appropriate and exact language.
  • It saves time and enhances likelihood if the message is targeted.
7 C's Of Effective Communication
7 C’s Of Effective Communication


The goal of good communication is to get your ideas and thoughts into the recipient’s head. When straightforward, easy-to-understand language is utilised to communicate a concept without requiring a lot of interaction, it can be effective. Effective communication relies on clarity to clear the recipient’s mind of any presumptions. You will be able to tell when successful communication has achieved its goal when you are able to put the other person’s thoughts and opinions into their head. You don’t want the person hearing what you are saying to assume or to have a vague concept of what you are saying.

They won’t be able to do what you want them to do, like sign up for your newsletter or download an eBook, if they do this. Only when they fully comprehend your message will they be able to take the necessary action. When you utilize straightforward language to communicate with the recipient, it may happen. For instance, it’s important to communicate clearly with your staff so they can comprehend the new, intricate procedures the business has implemented. If you are knowledgeable in your field, your audience will understand your main point as well. Follow these guidelines to increase clarity:

  • Be prepared with both your message and your delivery.
  • To avoid misunderstanding, only discuss one concept at a time.
  • When using short forms, mention the full forms early on in your message and keep reminding the audience as needed.
  • Activate your voice.
  • Ensure that your wording is clear and understandable.
  • Don’t include anything that isn’t necessary.

Keep your tales pertinent to the topic.


A kind word can make a significant contribution to the resolution of interpersonal conflicts. Therefore, it is crucial for efficient communication to comprehend the mindset of information recipients as well as how they feel about the intended connection. Even when communication persons or organizations have divergent opinions, it nevertheless has a lasting effect. However, it can gently bring about unity throughout the conversation. For instance, despite cultural differences, contact between members of various ethnic groups might continue to be beneficial by refraining from disparaging one another.

We all have a right to our individual viewpoints on the same subject. Such viewpoints will inevitably differ, and it is crucial to recognize this reality. You should make an effort to understand the attitudes and feelings of the audience about your message. Try to view the situation from various angles when engaging with individuals or groups who hold divergent opinions. Here are some essential ideas to bear in mind when delivering a considerate message:

  • Maintain a positive and impartial attitude.
  • Don’t assume anything about your audience or make snap judgments.
  • Make the recipient the focus of your communication rather than yourself.
  • Think about and take into account the thoughts and perspectives of the message’s audience.

Do not speak negatively about someone.

7 C's Of Effective Communication
7 C’s Of Effective Communication


It refers to the veracity of the language used in correspondence between organizations or by individuals with them. When choosing the proper words at the right time in verbal and nonverbal communication, it is crucial.
The information utilised to support the information given during communication must be a trustworthy collection.
For instance, in order to have effective product marketing, firm personnel must communicate with accuracy while visiting various marketplaces or consumers. Both verbal and non-verbal communication depend on the information’s correctness or factual accuracy.

You must choose the appropriate words at the appropriate time and make sure the information is coming from a trustworthy source. You also cannot afford any grammatical mistakes in your correspondence. Observe these guidelines to ensure accuracy and efficient communication:

  • Verify the accuracy of all the facts, data, and figures used in the message by checking them twice.
  • In your message, use language that is appropriate and correct.
  • Get a subject matter expert to read and edit your written communication or document.
  • Use internet grammar and spellchecking tools when composing articles.

Also Read: 10 Most Common Mistakes Students Make

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