The Rules of Brainstorming: Alex Osborn created the idea of “brainstorming” in order to facilitate group ideation. While brainstorming was initially intended to be a collaborative activity, nowadays many people just refer to individual idea generating or thinking as brainstorming. If you want to start at the beginning, Applied Imagination: Principles and Procedures of Creative Problem-Solving by Alex Osborn is a well-known foundational book. If guidelines are presented before the brainstorming session begins, it is possible for a group to produce ideas together in a powerful way.

What are the Rules for Brainstorming?

Before the session starts, the facilitator announces the brainstorming guidelines that will be followed.
Osborn named these four guidelines as follows

  • No review or criticism of ideas is allowed in order to encourage people to develop ideas rather than argue for them.
  • On the theory that these may frequently include truthful nuggets that might be gleaned during the analysis session, participants are urged to propose the most absurd answers they can think of.
  • We voice as many thoughts as we can in the hope that quality will emerge from quantity.
The Rules of Brainstorming
The Rules of Brainstorming
  • The session’s participants make an effort to expand, incorporate, and develop ideas that have already been expressed.

IDEO Brainstorming Rules

Information about design thinking and human-centered design is increasingly available from IDEO. The IDEO brainstorming guidelines are widely recognized in the innovation world. Keep in mind how these principles build on Osborn’s initial instructions for brainstorming session activities and some of their highly practical, straightforward language that is focused on taking action.

  • Defer judgment: In order for people to build on one other’s brilliant ideas, creative places must be judgment-free environments.
  • Encourage Wild Ideas: Support the most original thoughts. Often, there is little distinction between outrageous and genius.
  • Build on other People’s Ideas: Use “and” instead of “but” wherever possible; It promotes positivity and inclusivity and generates a tonne of ideas.
  • Keep the Discussion on Topic: Make an effort to keep the conversation on the topic. Divergence is beneficial, but you must continue to focus on your goal.
  • .One Conversation at a Time: This can be challenging, especially when there are many creative people present in the same space, but always keep the challenging topic in mind and how to stay on course.
The Rules of Brainstorming
The Rules of Brainstorming
  • Use colourful markers and Post which is to be more visual. Post your concepts on the wall so that others can see them. Consider quantity and provide your thoughts rapidly. You should aim to come up with 100 ideas within each 60-minute session.

Why set the rules for brainstorming?

According to our expertise in creating and leading many brainstorming workshops and sessions, establishing guidelines makes the activity clear to participants. It also make it clear that how a brainstorming session differs greatly from a typical group discussion or gathering. The brainstorming rules” help you obtain far better results from your session as it only takes a few minutes to publish and read the guidelines. The results might just be more and better ideas. Try a brainstorming session the next time you gather a group of individuals for ideation. Choose a few of the aforementioned rules and explain them. Simply follow Osborn’s original guidelines, which are still effective today. They can also be made simpler. Using the knowledge we have gained through creating the professional brainstorming company brainer reactions. Don’t criticize your opinions or those of others and make connections using the tools, questions, and concepts you learned from others in order to inspire other ideas.

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