10 Useful Tools for Online/Digital Media Companies

Everyone wishes to own a business but very few work for it or are able to work towards achieving their goal. Running a business is a complicated and challenging task. It requires multiple skills and more importantly the will and a correct temperament. From resources, man-management skills, to networking an owner should have all the boxes covered for establishing or starting a business. Over the years a lot has changed, the conventional business model has taken a drastic shift in the internet era. With the arrival of the internet things like e-marketing, networking and selling have started. The trends have fast tracked because of the pandemic. Now setting up a business without the internet and the essential e-tools seems almost impossible. So, let’s discuss a few important tools that are essential for any small online business or startup. Here is a list of 10 Useful Tools for Online/Digital Media Companies.

Google Analytics

The first tool in our list is ‘Google Analytics’. Google Analytics is a must have tool in any small business owner’s arsenal. We can’t deny the use and impact of Google in today’s time. Escaping this internet giant, especially for a small business or startup is virtually impossible. The search engine isn’t that evil, it provides a great platform and reach to small businesses which acts as a catalyst in the company’s or product’s growth. Google Analytics is a kind of log or record book for the owner or the manager. It enables the business owner to track the company’s or product’s growth and market. Google Analytics is a very useful and holistic tool.

Internshala

Working alone or single handedly may sound good but won’t be a logical and beneficial call in the long run. It’s important to build a team but getting professionals on board is a tough task especially when you yourself are a fresher (new business owner) or have lack of resources to fund executive level professionals. Part timers and interns can be a good option, at least for the initial phases. Internshala is an internship and training platform, it is one of the largest platforms when it comes to job seeking and internships. The various filters and quality checks of the application makes it easy for an employer to hire quality interns for their business or startup.

Photoshop

Photoshop is a tool for the professionals. Many may feel that using a complicated tool isn’t important when there are so many easy & simple options out there. But professional work needs professional tools, the work done on photoshop can’t be compared to some noob level photo, video editing app. The application requires a good photoshop or graphics professional who can utilize the tool to its potential. Remember your input accounts for your output.

WordPress

What Google is to the search engine category, WordPress is to the writing and Blogging category. Over the years the website has established itself as the market leader in the online writing and blogging category. From site building to blogging the tool (WordPress) offers everything. WordPress can be used as the stepping stone for the small business owners in the process of establishing their business.

LinkedIn

You can’t work with part timers or interns forever. At a point you will need professionals in your organization who can serve for the growth of the organization. Any business can’t function without experienced people’s expertise. You need people who can take control and function on their own. LinkedIn is a great tool to hire professionals and is easy to use. With time the application has established itself as market leader and is also used for networking and promotions. In today’s time LinkedIn is kind of a professional visiting card for any individual or organization. 

Last Pass

One of the biggest headaches for small businesses or startups is maintaining the data. Even something that tops that is remembering the pass codes or passwords of all the applications and websites. Tons and tons of applications or websites are used in businesses. The applications or websites may be used by different individuals on different devices remembering passwords is a headache and at times even cause security threats. Last Pass is a very beneficial tool; it enables the user to use a single password which can access all the different websites or accounts. It makes the experience stress free and Last Pass is also a secure tool and minimizes the risk of security threats. 

Slideshare

Slideshare enables the users to share digital presentations or slideshows. The application is an essential in today’s age. Slideshare has various features like uploading videos, slideshow presentations and document files. The users also have an option of uploading files privately or publicly. It is a great utility tool for any small business owner.

Hostinger

Hosting your own website is one of the most basic needs and essentials for any small business or startup. Hostinger is a great option for small businesses. Hostinger is a hosting platform which provides the users an opportunity to register a domain for their company, blog or website. There are many options in the market and some big names but Hostinger is user friendly, easy to use and an affordable hosting platform (compared to other popular hosting platforms).

Pexels

Finding images in today’s internet era may sound easy but when it comes to professional work, not every random photo can be used. Photos should be of certain quality, resolution and size. With that you also need photos which can be used across platforms without any issue or trouble. Pexels is a website which offers millions of high quality images. These images are free to use and have no royalty attached to it (royalty free).

Canva

Social Media is something that has to be on point especially for new business or startups. Social Media can simply be termed as the new age hoarding or online billboard. The medium (social media, internet) has incredible reach with zero to little investment. Social Media is comparatively a lot cheaper than the conventional Advertising options like Billboards, Newspapers and television. But it requires certain suitable (size, shape, resolution) pictures, videos. Many times companies can’t afford professional editors or designers. Or few companies don’t need professionals (editing, graphics) as they have minimum or basic work requirements in this field. In this case Canva is a great option, it has many free templates, posters and designs which are more than sufficient for the basic needs of most of the organizations. The application is easy to use and has a lot of options.

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