Marketing books are some of the most popular self-help books, because they offer novel ideas and information in an ever evolving field. Here is a list of 10 best marketing books you can refer to, to boost your marketing skills and take them up a notch.
10 Best Marketing Books of All Time:
Contagious by Jonah Berger
In this book, Berger explains exactly why some trends latch on and others don’t. Why is it that the famous bandwagon effect applies only to certain products? Breaking down the informatics of how and why word of mouth propels information, this book will teach you to spread news of your product all over the place.
Zag by Marty Neumeier
This book is an exploration of a foolproof brand strategy that is guaranteed to bring in numbers. It delves into how brands can harness the power of differentiation and make their products the best they can be at the lowest cost.
Purple Cow by Seth Godin
An important part of marketing is making products stand out in a world of globalization. In such a scenario, though the accessibility of a business is high, its noticeability isn’t. This book offers insight on how you can make your product remarkable so that it stands out – how to be a purple cow in a world full of black and white cows.
Made To Stick by Chip and Dan Heath
When marketeers create strategies to widen the reach of a product, they focus on not just numbers but also time. Everyone wants to create products that stand the test of time, and in this book the authors decode exactly that.
The Influencer Code by Amanda Russell
Influencing people is an integral part of marketing, and this book explains exactly that. Basing consumer trust and marketer influence at its centre, Russell talks about the importance of people and relationships over money and transactions in marketing.
Buyology by Martin Lindstrom
This book explores the trade of a product from the perspective of a buyer – and that is what ultimately marketeers aspire to do. It explores the principles behind why consumers are attracted to certain products and why they buy some things over others – the science of attraction. In the process, it
Crossing the Chasm by Geoffrey Moore
This is a vital book about crossing the chasm between early adopter markets and mature markets. Although this is limited to tech companies, it propagates ideas and mechanism that are generalizable to most markets and industries. It thus provides a holistic view of how brands can market products on a wider scale.
Hooked by Nir Eyal
As a marketing professional, one thing you absolutely need is user engagement. Almost all marketing efforts concentrate on getting more and more users to use your product consistently. In this book, Eyal offers practical advice on how to addict users to your products using psychological devices.
Building a Storybrand by Donald Miller
In this book, Miller provides seven astounding tips and advices on how to create an impactful brand story. Brand stories are essential to getting consumers to relate to a product and brand, and determine engagement. Thus, this book offers interesting ways to up your brand game and convince people to be invested in your product.
Admen, Mad Men and the Real World of Advertising by Dave Marinaccio
This book provides food for thought for a crucial aspect of any marketing – advertising. Your product/service may be exceptional, yet it will not fetch you money unless the world knows about it. To make it stand out from the oodles of media available, one needs to strategize and be creative. This book takes you through the world of advertising, and offers entertaining case studies of several giants in the business with clients like Pizza Hut and The Holocaust Museum.
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