Top 10 Products Endorsed By DC Superheroes

DC Comics has created some of the most iconic superheroes of all time. From Superman to Batman to Wonder Woman, these characters have captured the hearts and imaginations of fans all over the world. But did you know that these heroes have also lent their support to a wide range of products over the years? From food and drink to clothing and toys, DC superheroes have endorsed a vast array of merchandise. In this article, we will take a look at the top 10 products endorsed by DC superheroes. Whether you are a die-hard fan or just interested in the marketing strategies of these iconic characters, you won’t want to miss this list.

Subway – Justice League

The Justice League #1 comic book section found within certain DC comics is marked as an “Advertisement Section” to set it apart from the regular comics pages. In a review for The Savage Critics, Jeff Lester likened it to the Hostess cupcake ads of the 1970s, but noted that the Subway ad is longer and more complex. The Subway ad spans multiple pages and highlights the unique features of Subway’s food products, emphasizing their deliciousness, healthiness, and energizing qualities. The ad also showcases “Famous Fans,” including professional athletes who endorse Subway as their “Official Training Restaurant.” While the Subway ad is not revolutionary, it effectively promotes Subway’s food products despite being bonus content.

Chevrolet – Batman

Chevrolet launched a limited-edition Camaro, inspired by the iconic design of the Batmobile from the movie Batman v Superman: Dawn of Justice. The car boasts a sleek and menacing black exterior, with sharp lines and an aggressive front end that captures the essence of the Dark Knight’s signature ride. The interior is equally impressive, with black leather seats featuring Batman logos and yellow stitching, as well as a custom instrument panel inspired by the Batmobile’s design. This special edition Camaro celebrates the longstanding partnership between Chevrolet and DC Comics, which dates back to the 1940s when Chevrolet was featured in the Batman comics. The limited run of 2,000 vehicles sold out quickly, making it a coveted collector’s item for Batman and car enthusiasts alike.

Snickers – Superman

While perusing the pages of “Action Comics #959,” you may have found yourself perplexed by a scene where Batman seems to come to Superman’s aid in the battle against Doomsday. In an unexpected turn of events, Batman appears to offer the creature a Snickers chocolate bar, which surprisingly pacifies the beast. However, this was not an actual plot development, but rather a clever advertising ploy by Snickers, cunningly placed to blend in with the comic’s content. This instance illustrates how advertisers can utilize inventive and unconventional methods to market their products and seize the attention of consumers, even in unexpected places such as comic books.

Bodytech Whey Protein – DC Superheroes

The Bodytech Whey Protein advertisement, featuring DC Superheroes Batman and Cyborg, endorses the protein supplement through action-packed images, which are presented in a full-page format across various DC comics. The ad emphasizes the product’s benefits, such as muscle growth and recovery, while the tagline, “The best never rest,” adds to the overall appeal. The utilization of well-known comic book characters is a frequently used marketing tactic that targets fans and elevates product recognition. Furthermore, this advertisement exemplifies the emerging trend of incorporating fitness supplements and superheroes to encourage a healthy lifestyle.

Kellogg’s – Batman

Kellogg’s, the renowned breakfast cereal company, has successfully leveraged the popularity of Batman by featuring the iconic superhero on its packaging. The addition of Batman to the company’s products is an effective marketing strategy, as it targets children and young adults who are fans of the Dark Knight. The use of licensed characters is not uncommon in the food industry, and Kellogg’s has been able to capitalize on the trend by appealing to customers through their love for superheroes. By featuring Batman on its products, Kellogg’s has not only increased product recognition but has also created a sense of nostalgia and excitement for those who grew up with the Caped Crusader.

ThinkThin protein bars – Wonder Woman

ThinkThin, a protein bar brand, has partnered with DC Comics to introduce their new product line featuring the iconic superhero, Wonder Woman. These bars aim to appeal to the superhero’s active and healthy lifestyle, targeting the fitness market. With only 5 grams of sugar, the bars have 10 grams of protein and are gluten-free, making them a nutritious snack option. The packaging features a bold and vibrant design with Wonder Woman’s signature colors and the brand’s logo. This partnership exemplifies the increasing trend of collaborations between popular brands and superheroes to attract a broader consumer base, increase brand recognition, and promote healthier lifestyles.

Turkish Airlines – Batman vs. Superman

Turkish Airlines’ ad campaign features a battle between two iconic superheroes, Batman and Superman. The commercial, which has become a viral sensation, shows the superheroes racing through the skies on Turkish Airlines planes, stopping at exotic locations like Istanbul and Metropolis. The advertisement also highlights the airline’s commitment to providing top-notch services, with Batman and Superman being treated like VIPs. The campaign’s slogan, “The best airline flying to Gotham City and Metropolis,” emphasizes the company’s global reach and its ability to cater to the needs of its passengers. Overall, the Turkish Airlines’ campaign had successfully combined the allure of superhero films with the thrill of travel, resulting in a memorable and effective marketing strategy.

Dr Pepper soda – DCEU

Dr Pepper, a popular carbonated soft drink, has collaborated with the DC Extended Universe (DCEU) to promote their brand. This partnership features various marketing initiatives, including social media campaigns and a limited edition “Dr Pepper Dark Berry” flavor inspired by the DCEU film “Batman v Superman: Dawn of Justice.” The Dr Pepper brand has used the superheroes from the DCEU as part of their marketing strategy to connect with fans of the franchise and generate buzz around their products. This collaboration has proven to be successful, with both brands benefitting from increased recognition and revenue.

Hershey’s – DC Superheroes

Hershey’s has collaborated with DC Superheroes to create a new range of chocolates and candies. This partnership has resulted in an exciting lineup of products that feature some of the most iconic characters from the DC Universe, such as Batman, Superman, and Wonder Woman. The products include chocolate bars, chocolates shaped like superhero logos, and themed packaging that will undoubtedly appeal to both chocolate and superhero fans. This collaboration between Hershey’s and DC Superheroes is an excellent example of how brands can leverage pop culture icons to create innovative products that engage with their customers in new and exciting ways.

Revlon cosmetics – Wonder Woman

Revlon, the renowned beauty brand, has collaborated with DC Comics to create a range of makeup inspired by the iconic superhero, Wonder Woman. The collection features bold shades of lipstick, nail polish, and eyeshadow, which are designed to empower women with a fierce and fearless attitude. With Wonder Woman’s signature bold red and blue hues and metallic accents, the makeup range perfectly captures her strength and beauty. This collaboration not only caters to fans of the beloved character but also promotes female empowerment through beauty. The Revlon x Wonder Woman collection is an excellent example of how brands can use popular characters to create exciting and inspiring products.

Also Read: Top 7 Consumable Products Endorsed by Comics Superheroes