DC Comics Names Jim Lee as President: Jim Lee, the superstar artist-turned-publisher of DC, has been promoted to president of the comic book company, which is part of Warner Bros. Lee will continue to report to Pam Lifford, president of global brands, franchises and experiences at Warner Bros. Discovery.
Lee joined DC at the beginning of the century, where he got to work on a couple of Batman stories as his first assignments in the company. Since then, he displayed his talent, allowing him to grow alongside the characters he was creating on the page. Lee was behind the New 52 initiative back in 2011, which was a relaunch of the whole comics universe. The relaunch helped artists from all over the company to spice things up with the characters, giving them new costumes, new supporting characters, and creative freedom to change the landscape of the world inhabited by metahumans.
Lee was one of the top artists at Marvel in the early 1990s when he and a few other creators left to form Image Comics, the publisher that shook the comics scene in that era. DC eventually acquired his Image Comics imprint, Wildstorm, a move that allowed him to slide into the executive ranks, where he became one of the top creative forces, having a hand in publishing programs such as The New 52 and Rebirth, initiatives that relaunched entire lines of monthly superhero comic books.
Under Lee’s leadership, DC also successfully launched same-day digital comics through DC Universe Infinite, the company’s digital subscription service, and made it a priority to concentrate on international marketplaces.
Lee’s promotion is seen as a throughline into the Warner Bros. Discovery era and the nascent DC Studios under James Gunn and Peter Safran. He will be supervising the brand’s future, which will be led by someone who has known the business for decades.
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