Profitable business rests on the shoulders of crafty entrepreneurs, even though the hands that do the work may be employees. The entrepreneur thus requires a whole lot of criteria. A vision, understanding of markets, communication and management, leadership, knowledge of current events, economics and psychology are just a few. Here’s a list of 10 best business books of 2021 that can help budding entrepreneurs realize their dreams.
10 Best Business Books of 2021 You Should Read:
Right Between the Ears by Sandeep Dayal
This non-fiction novel is a merger of two very important things in the world today – neuroscience and marketing. In it, Dayal charts ways to use branding in order to access hidden crevices of the mind and boost sales. This book talks about the power of cognitive brands and how they demand an interdisciplinary approach to work.
Net Positive by Andrew Winston
This book is not about personal or company growth – it comes from a global perspective. We are always taught that business requires cunning and selfishness but this book shifts that paradigm to say that companies need to give more than they take to be profitable. This book outlines the need to create sustainable business models for the net impact of business to be positive.
What We Owe Each Other by Minouche Shafik
This book combines the disciplines of economics, psychology, sociology and business to provide a new social contract for running the world. In this groundbreaking concept, Shafik outlines a society based on interconnectedness and generosity, a trait she says should apply to businesses as well.
Noise by Daniel Kahneman
In this book, psychologist Kahneman introduces a new concept – noise. Noise refers to the variability in human judgement that objectivity indicates should be similar. For example, the same judge giving different sentences for the same crime. Kahneman goes on to point to the implications of this in our life and businesses, and ways to deal with it.
The Heart of Business by Hubert Joly
Joly, the CEO of Best Buy, reveals his entrepreneurial secrets that made him one of Harvard Business Review’s top 100 entrepreneurs while dealing with the stiff competition from Amazon. He stresses the human aspects of business over the machine, technological or monetary aspects of it, in what he calls ‘human magic’.
Subtract by Leidy Klotz
In this book, Klotz introduces the innovative concept of ‘subtraction’ for improvement in personal, professional and business lives. Extending the minimalism argument to all walks of life, he instructs its importance in business as well.
Run To Win by Stephanie Schriock
The subtitle of this book is ‘lessons in leadership for women changing the world’ and that pretty much sums up the book. Although Schriock uses this terminology in the political sense, it is easily generalizable to business as well. This book provides a guide to women in leadership positions facing unique challenges.
Chatter by Ethan Kross
Kross is an esteemed psychologist who details in this book how we can use our inner voice to change our world. He says that the most important conversation is the one we have with ourselves and that we need to constantly monitor our inner monologue to change our life.
Think Again by Adam Grant
This book emphasized the power of rethinking – decisions, opinions, methodologies and stances. The first part of the book talks about how this is a counterintuitive process, the second talks about argument literacy. And the final part talks about how this can be applied to businesses to maximise profit.
Skip The Line by James Altucher
Combining his personal rags-to-riches story with unusual business insights, Altucher gives us the key to success – to be ahead of innovations. However, he does this without shortcuts, he details the path of transformation that will make you successful.
Also Read: 5 Books Recommended by Bill Gates for Winter Holidays of 2021
