This blog “How AI Can Help you In Your Marketing Goal” aims to shed light on the game-changing capabilities of AI in marketing.
Artificial Intelligence (AI) has been a subject of research and development for decades, but it’s only in recent years that it has infiltrated the field of marketing with full force.
However, as AI technologies have matured, their scope within marketing has broadened substantially, giving rise to a new breed of marketing strategies that are smarter, more targeted, and more customer-centric.
The essence of marketing has always been to connect with the audience at the right place and the right time.
However, they often lacked the capability to adapt in real-time and were limited by the amount of data they could process.
AI offers a broad array of applications in marketing, ranging from automating routine tasks to providing deep insights and personalization features.
AI can analyze data from various sources to categorize customers into different segments.
AI enables hyper-personalized marketing strategies tailored for each segment.