In this blog, we’ll dive deep into both author-led and publisher-led marketing strategies, explore real-world examples.
Author-led marketing is when the writer takes charge of promoting their own book.
This may involve building a social media following, running email campaigns, setting up author events, securing media coverage, and engaging directly with readers.
Indie (self-published) authors often rely heavily on this strategy, but even traditionally published authors are increasingly expected to participate in their own book’s promotion.
Publisher-led marketing is when a publishing house designs and executes the promotional strategy for a book.
This is typical in traditional publishing. The publisher may handle everything from cover design and advertising to media outreach and distribution logistics.
The answer depends on how you define success and your position in the publishing world.
Today, the most successful authors combine both approaches. Even traditionally published authors.