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सितम्बर 25, 2022 9:53 पूर्वाह्न

अच्छी सामग्री लिखने के मंत्र

अच्छी सामग्री लिखने के मंत्र

द्वारा Lavanya Deswal

अच्छी सामग्री लिखने के मंत्र: When attempting to construct a website, the majority of Webmasters find that producing high-quality, conversion-focused content is a significant challenge. Search engines like Google and Bing adore websites that consistently publish engaging and intriguing material that is beneficial to users. Any business that wants to rank higher and receive more organic traffic from search engines needs to take this key component of SEO very seriously. Effective content writing can also improve a website’s credibility. Therefore, one needs to be well-versed in the process of writing content that is both reader- and conversion-focused.

एक दिलचस्प विषय चुनें

जब लिखने के लिए किसी विषय को चुनने का काम दिया जाता है, तो बहुत से लोग पूरी तरह से चकित हो जाते हैं। यह ध्यान रखना महत्वपूर्ण है कि सभी विषय पाठकों के लिए सहायक या दिलचस्प नहीं होंगे। इसलिए उन्हें उन गर्म विषयों पर गहन अध्ययन करना चाहिए जिन पर वर्तमान में ऑनलाइन चर्चा की जा रही है।

इस अर्थ में, खोजशब्द अनुसंधान एक विशेष रूप से सहायक उपकरण है जो लोगों की तलाश के बारे में महत्वपूर्ण जानकारी प्रदान कर सकता है। उपयोगकर्ता कुछ कीवर्ड का उपयोग करके आपकी सामग्री की खोज कर सकते हैं जो महत्वपूर्ण मात्रा में उत्पादन कर रहे हैं।

सरल भाषा का प्रयोग करें

Literary content and general website content are two different things. A bigger audience is likely to be drawn to content published in simple language. Unless you are writing about something extremely technical or with a specific audience in mind, try to keep the information as straightforward as possible. If you want the content to be accepted by everyone, use clear language that even people who don’t know English can understand. Keep your writing in a very welcoming tone. Every webmaster can keep this in mind to improve the likelihood that their blog or article will be read by more people.

अच्छी सामग्री लिखने के मंत्र

शब्दजाल के प्रयोग से बचें

It’s important to include relevant technical information in articles and blogs, but you shouldn’t overuse jargon, which is a type of technical language. Jargon is hard for the average person to understand and makes them stop reading the information in the middle. One of the main causes of a high bounce rate for any website is jargon. Keep it to a minimum and encourage readers to finish the article.

समान कीवर्ड का उपयोग करने से बचें

Instead of merely writing for search engines, write for people. Many SEOs make the error of creating content that is overly optimized for the websites. They make it sound fake and dull to the users in the process. After conducting keyword research to choose the topic, write using the keyword’s primary meaning. Avoid overusing the keyword, which would be a giveaway that the content was produced with search engine optimization in mind. This technique is known as “keyword stuffing.” Webmasters who use keyword stuffing are known to experience severe punishment from search engines.

प्रस्ताव समाधान

People go to websites to learn more or to find a solution to an issue they are having. Make them believe that your company can give them the answer you’re looking for. Write articles that highlight the value and fix that your product or service can offer. People who might ordinarily be put off by imprecise material that they cannot understand are likely to be more interested in this.

अच्छी सामग्री लिखने के मंत्र

Content Must Be Conversion-Focused

Marketing-oriented content isn’t always required. The creation of blogs and articles for the dissemination of knowledge on various themes is a regular activity. Make sure consumers learn about new things through your material, even if you don’t specifically mention your products or services because it will encourage them to try them out for themselves.

पाठक और क्यूरेटर उतने ही अच्छे होते हैं जितने कि लेखक

Great material doesn’t just appear out of thin air. Bloggers are completely obsessed with their profession and related ones. Knowing what’s happening will help you create content that your audience will want to read or hear.

लेखन पेशी का व्यायाम करें

I’m not advocating that you blog every day, but when a skill isn’t used, it’s easy to lose the ability to use it. Writing every day or every other day is terrific advice provided by HubSpot. Take the time to jot down a few thoughts and opening sentences—it doesn’t need to be a finished blog. You might wait a while to use that content, but

There are two main techniques for content writing, even if each content writing professional has a distinct writing style. Here’s an example to help me explain: If your website sells your brand of shampoo, you may write your content in the following ways:

अच्छी सामग्री लिखने के मंत्र
  • उत्पाद-उन्मुख: आप विशेष रूप से अपने उत्पादों और उनके द्वारा हल की जाने वाली समस्याओं के बारे में बात कर सकते हैं। आप अपने लेखन में उन उत्कृष्ट घटकों के बारे में बात करते हैं जिन्हें आप नियोजित करते हैं, जब उपयोगकर्ता शैम्पू का उपयोग करते हैं तो बालों की रेशमीपन आदि। यह या तो वेबसाइट आगंतुकों को आपके द्वारा बेचे जाने वाले सामानों के कुछ नमूनों का परीक्षण करने के लिए मजबूर करेगा जो आपके लक्षित बाजार हैं। यह संदेश उत्पाद पर केंद्रित है।
  • Information-focused: In this case, you avoid mentioning any particular products. Instead, you discuss issues like the ideal components that shampoo should contain, the kinds of hair issues it should address, and the anticipated outcomes, such as an improvement in the silkiness of the hair. Reading this will enlighten readers, who will then seek out these characteristics in the next shampoo bottle they buy. Since all of your items meet the consumer’s expectations, she may decide to test one of your products out of curiosity even though you haven’t asked her to.

सामग्री निर्माण का लक्ष्य पाठक की चाहतों और मांगों का पूर्वाभास करना और उनके पूछने से पहले समाधान प्रदान करना है। उन्हें आपकी वेबसाइट पर जानकारी पढ़ने के बाद कुछ नया करने के लिए प्रेरित होना चाहिए, या तो किसी मौजूदा मुद्दे को संबोधित करने के लिए या केवल अनुभव के लिए।

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This post was published on सितम्बर 25, 2022 9:53 पूर्वाह्न